Ted Marks honor stems from his entrepreneurial spirit of risk. Mr. Marks opened The Tasting Room by Atwater this past year on Franklin Street in Watkins Glen. He continually makes a dynamic contribution to the Schuyler County business community and fosters economic opportunities in all that he does.
The Leader in Business must have made a dynamic contribution to the Schuyler County business community within the last decade; must have expanded the business mix in Schuyler County; continues to foster economic opportunity such as creating new job opportunities; must have assumed considerable risk; and be considered a highly respected entrepreneur.
New York on Parade
Posted by Holly Howell on January 2014 at 3:30 pm
Atwater’s new tasting room serves statewide wines in Watkins Glen
The Finger Lakes region of New York has become a major bon vivant’s travel destination. There are plenty of spots for excellent boating, fine fishing, invigorating hiking, long-distance biking, sensational skydiving, great golfing, and even championship car-racing. The area is loaded with world-class wineries, tasty microbreweries, mind-blowing distilleries, artisanal cheese dairies, homemade chocolate shops, aromatic coffee roasters, gourmet seed oil producers, bee-loving honey farms, heirloom vegetable markets, and some of the best eateries around. All of this amongst the breathtaking views that can be experienced throughout four spectacular seasons that make cool climate vacations one of the “hottest things going right now.
And the village of Watkins Glen, at the southern tip of Seneca Lake, is sitting smack dab in the middle of it all.
For tourists, it is a great location for base camp lodging. For residents, it is the perfectly centered meeting place for activities of all kinds. You might say that it is poised to take over as the central hub of a party that is already well under way.
One local business has brainstormed a much-needed addition to that party. Atwater Vineyards, a winery that lies on the eastern shores of Seneca Lake a few miles north of Watkins Glen, recently opened the ultimate storefront in the midst of this blossoming Finger Lakes capital: The Tasting Room. Located at 204 North Franklin Street, the project focuses on bringing together a constantly rotating selection of the region’s best products, all under one roof. The result is a convenient and friendly one-stop taste-and-shop that relays the strong spirit of commonality and excitement that is rippling through the lakes.
Atwater Vineyards is an award-winning winery that opened its doors in 2000. Their specialties include exquisite sparklers, crisp Rieslings, fragrant Gewürztraminers, surprisingly rich cool-climate reds, and luscious late harvest dessert wines. But perhaps the most special attribute of Atwater is their sense of community and the pride they have for the entire Finger Lakes region.
They have a wonderful rapport with local businesses, and strive to make a Finger Lakes visit the best that it can be. Their Web site (www.atwatervineyards.com) lists information and background on the local grape varietals; a bit of regional history; a link to the wineries of all of the “other lakes;” a list of top local places to stay, eat, and play; and even a live forecast and weather station.
Most wineries open a second tasting room (sometimes called a satellite location) in order to offer another venue in which to serve their own wines. But when Atwater owner Ted Marks came up with the original idea for The Tasting Room he envisioned a place where the visitor could savor a taste of many local wines. In other words, instead of just pouring his own wines, he was inspired to promote the wines that he loved drinking from all five wine regions of New York State: his own Finger Lakes region, as well as Niagara, Lake Erie, Hudson River, and Long Island. He serves local artisanal cheeses and hard ciders as well. Now, that’s a good neighbor.
Ted’s daughter, Katie Marks, will proudly tell you, “Dad has always been very supportive of the local community, and is actually very groundbreaking for a guy in his seventies!”
Yes, Ted’s idea was genius. But even smarter was his decision to put his energetic daughter at the helm. “Make it happen,” he told Katie. And that she did. Her enthusiasm for New York State easily echoes that of her Dad’s, and she is thrilled to be in charge of such a unique and visionary adventure. “It’s all new to me, but that is the fun of it.”
Her first move was to hire a skillful and creative designer. Gideon Stone, from HOLT Architects in Ithaca, “did a fantastic job of putting our ideas into concrete, no pun intended.” Contemporary, clean, and inviting, you can’t help but be drawn to the artistic concrete bar edged with a trough of polished lake stones: terroir built right in.
Next, Katie secured the ideal person to manage. A familiar and favorite face for many who enter the store, Jessica Giles comes with extensive experience in both the local wine and food industries, not to mention a passion for people and the Finger Lakes life in general.
A well-educated staff soon followed, and the doors to the new venture opened in August to the delight of everyone who was waiting in anticipation.
Big thumbs-up was the immediate reaction. And it was two-fold, with glowing reports from outsiders to the region, as well as overwhelming praise from the local merchants. The Tasting Room has been an integral part of every Watkins Glen activity since, from the September Car Classic to Village Christmas to weekly Taco Tuesdays. It’s hard to remember the town without it, and equally obvious that a void was filled when the Atwater mission materialized. Ted and Katie have, um, definitely hit the mark.
When traveling to any great wine region of the world, an astute visitor will carefully plan their stops, keeping distance, consumption, and timing well organized. The general rule is to visit from three to five wineries maximum, and to make sure to have a designated driver. Also, remember that the winery tasting rooms close by 6 p.m. Just like the Napa Valley of California, the Willamette Valley of Oregon, and the Columbia Valley of Washington State, the Finger Lakes of New York excursions should be scheduled as a daytime activity.
Which brings us to another lovely perk of having a well-connected tasting facility in the downtown area of its heartland city. The Tasting Room is open until 8 p.m. on weekdays, and 9 p.m. on weekends, which offers both visitors and residents a locale in which they can celebrate—and be a part of—the provincial wine scene after official winery hours. You may find winemakers stopping in to deliver some wine, or interested sommeliers traveling through, or restaurateurs checking in on the latest vintage releases, or just animated wine lovers discussing their Finger Lakes visits of the day—the type of public communion that is the essence of great societies.
The easy access to hotels within walking distance only sweetens the pot, and opens up a whole new category of nightlife for a small town that is an intriguing work in progress.
The selections change frequently, with new wines being added to the list every week. A simple tasting fee of $5 includes your choice of six tastes from an extensive list. The $8 wine flights are educational and enlightening, and can be enjoyed by anyone from beginner to seasoned pro.
A typical flight might include a comparison tasting of four different Rieslings, or maybe a lineup of versatile cool-climate reds like pinot noir, cabernet franc, and lemberger (aka Bläufrankisch). The flights change as often as the wines, and you are always welcome to design your own. Or just order your favorite wine by the glass or share a bottle with friends. Comfortable stools allow you to settle right in.
Also on the menu is The Tasting Room Cheese Plate of the Day. I’ve been thrilled to find raw cow’s milk Camembert, aged goat’s blue, and the most creatively flavored cheddars, all made just a short distance away. Alongside, you’ll try some of the regions yummiest fruit preserves and honey. Everything is available for purchase as well, so you can replicate your gastronomical experience at home.
For more information about Watkins Glen’s newest attraction, give them a call at 607-210-4324.
I’ll be seeing you there!
PRESS RELEASE: The Tasting Room by Atwater has opened in Watkins Glen.
The store, at 204 N. Franklin St., will feature tastings and sales of wines from all of New York's wine regions, hard apple cider from Bellwether and other cideries and New York cheeses.
Atwater Estate Vineyards opened their winery in 2000 and have always heard from the hotel and B & B owners that when their customers arrive in Watkins Glen the night before, there is very little to do, no wineries to visit until usually 10:00 AM the next morning. Most of the shops have closed for the evening and quite honestly they are disappointed.
"These are the real reasons we have just opened The TASTING ROOM in downtown Watkins Glen," explains co-owner Katie Marks. "Watkins is starting to realize what potential they have in the thousands of visitors who come to the Village to see the beauty of the Glen, go to the races and visit the wineries each and every day The lake front in Watkins Glen could be one of the most beautiful in the Finger Lakes and just look at all the pictures that feature the break wall and the gazebo on the pier right now."
Ted Marks, also co-owner went on to say: "If the Village of Watkins Glen works with the Village of Montour Falls and remove our odorous and outdated sewer plant, think of the potential for lake development for residences, restaurants and shops. What if we had a museum that recognized the auto racing history that was easily accessible and visible to these visitors? What a service we would be doing for these visitors and for the researchers of America's motor racing history using the International Motor Racing Research Center and Watkins Glen International as the foundations of a museum. I'm excited for Watkins and that is why we opened our shop on Franklin Street."
The designer of the space is Gideon Stone from HOLT Architects in Ithaca in collaboration with Katie Marks. Builders are Dan Bardeen and Bill Hunter. The unique cement bar was crafted by Nate Greenspun and iron work is by Durand VanDoren. The property was purchased from Mrs. Joshua Navone. The manager is Jessica Giles and will be assisted by Mike Atwood and Jennie Cook.
The TASTING ROOM by Atwater will of course feature all the current Atwater wines, but what will be unique in the industry is that it will also sell and taste other New York wines from throughout the nine wine regions, not just Seneca Lake or the Finger Lakes Region. They plan also to carry hard apple cider from Bellwether Farms and other local cideries and a selection of NY cheeses for sale and tasting. Other products from New York farms will also be available, depending on the season.